The Other Side of the Table
3,000+ ambitious professionals read it every week because it's the one place the hiring conversation happens with you in it. 4 minutes.
Hi, I'm Anca.
I resigned as an HR director. Two weeks later, the world shut down.
I did it on principle.
I was asked to do something I believed was wrong.
No job waiting. No safety net. I was a single parent.
So I did what everyone does.
I applied.
For three months, I applied.
Nobody answered.
Then a friend asked me to forward their CV.
They were brilliant at their job.
I could not find one trace of that in their CV. Or on their LinkedIn.
They were being read wrong.
So I studied how senior people get read.
A month later, I had a job.
I got it by reaching business owners directly.
I sat on the other side of the table
For 16+ years, I led operations and HR in financial services and fintech.
I decided who got the role.
I read over 4,000 profiles. I owned every senior hire.
Candidates never hear what gets said in that room.
I tell them.
Hiring did not get harder for you.
It got quieter.
In my experience, senior roles now move through people, not job posts.
Someone has a problem. They ask around. They name a person.
Of my jobs, only 2 came from applying.
The rest came through people, for roles that were never posted.
Apply, and you join a pile of hundreds.
Be known, and you join a list of three.
I call it the pile and the list of three.
The Old Rules
Send your CV. Wait for a call. Let your work speak for itself.
You learned these rules years ago.
Nobody told you they changed.
They are out of date.
The silence says nothing about your worth.
The people who decide have never seen your work.
How Revenue Role Labs started
From 2020 until 2025, I did this for other people.
Unpaid. Next to my HR roles.
I wanted to see what really worked.
In 2025, it became Revenue Role Labs.
Today, I teach it as the Executive Hire Method.
It has two halves.
You. I show you how hiring works now. You pick the companies worth your time. You learn how to reach the people who decide.
Done for you. I rebuild your professional story. Your CV. Your LinkedIn. Your achievements. One story, on every page a decision maker reads.
So the person with the problem sees your proof before the role is posted.
"The diagnostic showed me that my CV and LinkedIn were basically describing two different people, almost like I hadn't decided what I was." Diagnostic client
Who I work with
Executives and senior professionals in financial services, fintech and FX.
Maybe you apply and hear nothing. Maybe you were passed over. Maybe you are employed and looking in secret.
Work in another sector at that level? Book a Clarity Call.
Prefer to work one to one? Talk to me.
What clients have seen
45 to 184 Profile views in 7 days after one client's profile went live. That is 309 percent.
3 to 30-50 Profile views for another client. Then job offers for roles they never applied to.
11 days One client accepted an offer 11 days after the programme ended.
"It's the first document I've had that shows what I actually did rather than what I was called." Achievements Portfolio client
"Working with Anca helped me see strengths I hadn't fully recognized, and where I was underselling myself." Full Rebuild client
What I stand for
Honesty. If I can't help you, I'll say so.
Real data. No advice bent toward a sale.
Integrity. I walked away from a job over it.
Follow-through. I stay with you after the programme ends.
Three free evenings. 17 to 19 November.
The UNDENIABLE Bootcamp. Live, for senior professionals who are done sending strong applications into silence.
Want to talk first?
Not ready yet?
Every Saturday, I send The Other Side of the Table.
One story from the hiring side. About four minutes to read.
Join 3,000+ readers.
Anca